In this episode of TAP IN. SPEAK OUT. Podcast Season 1, Mark (CEO of TAPiTAG) sits down with Mick O’Toole of O’Toole Trailers — a man who turned recession-era job loss into a thriving Irish trailer business, and later into a TikTok success story.

🚀 Mick shares his incredible business journey:

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  How losing his job overnight during the recession sparked a new path.

  
  


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  Building O’Toole Trailers from the ground up in Ireland.

  
  


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  Why long-term relationships and customer service drive business success.

  
  


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  Facing a flat business just 2 years ago — and how TikTok marketing transformed growth.

  
  


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  The impact of authentic content and social media on modern business.

  
  


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  Lessons from Colm Quinn’s aftersales service that shaped his customer care.

  
  


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  Balancing business, community, and unexpected fame — from street recognition to inspiring the next generation.

  
  


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  Thoughts on younger generations’ communication skills in the social media era.

  
  

🔥 This is an unfiltered look at resilience, entrepreneurship, and adapting to change in today’s business world. Perfect for entrepreneurs, small business owners, marketers, and anyone chasing inspiration.

👉 Follow Mick on TikTok: Delicious Mick

👉 Subscribe to TAP IN. SPEAK OUT. for more conversations with entrepreneurs, innovators, and leaders.